ADIDAS FRAGRANCE

Supporting the launch of Adidas’ new fragrance Vibes in partnership with Coty.

Adidas logo with three slanted stripes above the word 'adidas' in black on a white background.

Objective

Adidas wanted to work with relevant talent to promote their new fragrance to the 18-24 UK male audience.

ACTION

We got well known football content creator Zayn Farooqui to produce a day-in-the-life video that authentically positioned Adidas Vibes as his gamechanger.

Content was produced for and distributed via Zayn’s TikTok channel (1.6M followers).

856,000+

VIDEO VIEWS

Young man taking a selfie outdoors on a sunny day, holding a blue water bottle, with a grassy field and scattered clothes in the background.
Two young men on a soccer field; one standing in front of a goal with arms raised, the other standing behind him near the goalpost. The field has green artificial grass, and a fence surrounds the area. The sky is cloudy.
A rainbow-colored lotion bottle placed on a white line painted on a grassy soccer field.
Person holding a bottle of Adidas Vibes Full Recharge body spray in front of a soccer field, with the sky and some soccer goals visible in the background.