DUA LIPA X ARSENAL

Connecting one of the biggest stars in music with one of the biggest football clubs in the world.

A black, square-shaped button with an orange circle in the center.

Objective

Organically align Dua Lipa with Arsenal

ACTION

Dua attended the Arsenal vs Real Madrid Champions League Quarter Final 1st Leg, which made lots of fans and publishers assume that Dua was there primarily as a fan.

This direct association drove massive positive sentiment across social ‘OMG Dua supports my team/Dua is a Gooner!’ and may well encourage dedicated Dua Lipa fans to take more of an interest in Arsenal going forward.

5,000,000+

ENGAGEMENTS

VIEW LIVE CAMPAIGN
A woman with long black hair, wearing an orange jacket and a black headscarf, smiling at a soccer stadium during a match. The stadium is filled with spectators, and a large circular logo is displayed on the field.
View of a soccer stadium filled with spectators, with a soccer match in progress on the field. In the foreground, two people are sitting in a private box, laughing and enjoying the game.
Red and white football jersey hanging on wall with 'DUA LIPA' and number '22' printed on the back.