END OF SEASON

Driving end of season awareness for Expedia’s partnership with Liverpool FC

Black background with white text and symbols. Large text reads 'JUNIOR'. A white arrow symbol with an upward and rightward direction faces left, placed below and to the left of the text.

Drive awareness of Expedia’s partnership with Liverpool FC via three content strands.

-Celebrating the Men’s team winning the Premier League

-Drive targeted awareness of the 25/26 pre season tour to Asia

-Celebrate the Women’s team and spotlight the free transport Expedia provide for fans

Objective

ACTION

We created a hero film ‘Red At Heart’ led by Arne Slot, a social first piece of content with Japan International Wataru Endo, and short doc ‘The Journey’ with LFCW players Sophie Román Haug, Lucy Parry and Niamh Fahey.

16,300,000+ 

317,000+      

ENGAGEMENTS

VIEW 'THE JOURNEY'

SOCIAL VIEWS

RED AT HEART

A man in a black Liverpool FC athletic tracksuit standing by a glass window, looking outside with hands in pockets.
A female athlete wearing a red sports jersey with the number 5 walking on a green soccer field inside a large stadium.
A young man smiling and sitting on a stool, wearing a red Liverpool football jersey, surrounded by Asian decorations such as a red lantern, a paper fan, and a dragon ornament, in a room with a shoji screen and various decorative items.
A young woman sitting in red stadium seats wearing a Liverpool football jersey, looking to the side with a contemplative expression.
A man holding a young boy at a crowded outdoor event, both wearing red shirts with sports logos, with the man smiling and the boy looking serious, surrounded by other people also dressed in red.