END OF SEASON
Driving end of season awareness for Expedia’s partnership with Liverpool FC
Drive awareness of Expedia’s partnership with Liverpool FC via three content strands.
-Celebrating the Men’s team winning the Premier League
-Drive targeted awareness of the 25/26 pre season tour to Asia
-Celebrate the Women’s team and spotlight the free transport Expedia provide for fans
Objective
We created a hero film ‘Red At Heart’ led by Arne Slot, a social first piece of content with Japan International Wataru Endo, and short doc ‘The Journey’ with LFCW players Sophie Román Haug, Lucy Parry and Niamh Fahey.
ACTION
16,300,000+
317,000+
ENGAGEMENTS
SOCIAL VIEWS
