HOMEGROWN

2024
SOCIAL CAMPAIGN

In support of size?'s partnership with fashion brand Homegrown.

Source a fashionable female footballer that will be playing in the World Cup to speak candidly about life as a player, ahead of the tournament.

Objective

We secured Spurs & Morocco striker Rosella Ayane and created content in partnership with and distributed via Footballer Fits digital & social channels. Rosella was the first solo female player to feature in their Unfiltered series.

RESULT

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410,000+

SOCIAL REACH

25,000+  

ENGAGEMENTS

Magazine cover featuring a young woman with long dark hair, wearing a brown vest with floral patterns, standing against a light graffiti wall with shadows. Text includes 'AYANE UNFILTERED', 'DIGITAL COVER 09 TOTTENHAM', 'size?' in orange, and a white logo in the bottom right corner.
A woman sitting on a outdoor couch with greenery in the background, wearing a black hoodie, white pants, and sneakers, with a quote overlay about her favorite music and artist.
A woman sitting on a light-colored couch by a window, smiling and holding her head with one hand, wearing casual clothes, with a wicker basket nearby and pink curtains in the background.
A woman with long dark hair relaxing on a vintage brown leather armchair, wearing a black t-shirt and a brown sweater vest with white and yellow daisies, against a neutral gray background.
Portrait of a woman with long dark hair wearing a black t-shirt with a pink flower design, standing against a wall with shadows and a light switch.
A woman with dark hair, wearing a black hoodie, white pants, and sneakers, standing in a modern kitchen, smiling, with her left arm resting on a green kitchen cabinet door.
A woman with long dark hair standing in a garden surrounded by green foliage and pink flowers.