PROGRESS IS PROGRESS

Jacamo partnered with Adidas and CALM to raise awareness around mental health with their Progress is Progress campaign.

Black text on a black background that reads 'JACAMO'.

Secure a Premier League football player that was comfortable speaking about mental health and their experiences with it.

Further increase awareness of their episode and the campaign by posting across their Instagram channel.

Objective

Secured West Ham United’s Michail Antonio to join presenter Adam Smith for episode two of the mini series.

Content distributed via Michail’s Instagram channel.

ACTION

42,000+ 

1,500+     

ENGAGEMENTS

VIEW LIVE CAMPAIGN

SOCIAL REACH

Two men in sportswear and jackets are having a conversation outdoors beneath a modern, angular building structure with a reflective surface. The scene is set in the late afternoon or early evening with a bright sky.
Two men outdoors near a river, one adjusting his jacket collar and the other one touching his shoulder, with a bridge and amusement park in the background.
Two men stretching outdoors near a river at sunrise with a bridge and stadium in the background.
A man wearing a dark blue Adidas jacket and black beanie standing outdoors near a sports stadium with a large curved roof, during early morning or late evening hours.
Two men in athletic clothing sitting outdoors on a concrete ledge, laughing and talking to each other on a cloudy day with buildings and streetlights in the background.
A young man in athletic clothing standing outdoors near the Queen Elizabeth Olympic Park, with the Olympic stadium in the background, during early evening or dusk.
Two men dressed in sportswear, sitting on a concrete bench outdoors, smiling and talking, with a Ferris wheel and outdoor lighting in the background at dusk.
A smiling man in athletic clothing standing outside in front of Queen Elizabeth Olympic Park with the London Stadium in the background.
A man dressed in athletic warm-up gear running outdoors during early morning or late evening with a sports stadium and a few other people in the background.