JAMESON ORANGE

Celebrate the exciting end to the 2021/22 domestic football season (Premier League, Champions League, FA Cup Final).

Black background with the word "JAMESON" in large, black, uppercase letters

Objective

To position Jameson Orange as the perfect drink whilst enjoying the football with friends and family.

ACTION

A collaboration with four football influencers (creators/presenters).

Bespoke content distributed via their personal Instagram channels.

60,000+  

SOCIAL REACH

7,000+     

ENGAGEMENTS

Three people are celebrating and laughing joyfully inside a room with large windows. One person is standing with arms raised, wearing a beige hoodie and sweatpants. The other two are sitting; one is in a patterned orange jacket holding a drink, and the other is in an orange shirt with a green collar, flexing his arm. There are bottles and glasses on a small wooden table in front of them.
Three men are sitting in a living room, cheersing glasses of orange drink. One man on the left is wearing an orange plaid jacket and black headband. The man in the middle is wearing a white hoodie, and the man on the right is wearing an orange sports jersey. There is a bottle of Jameson Irish whiskey and a small shot glass on a small wooden table in front of them.
A bottle of Jameson Orange Irish whiskey, a glass of whiskey and soda with orange slice, a metal jigger, and a festive orange box of Jameson Orange x Hardy.
A man sitting in a white chair at a desk, wearing an orange shirt with green accents, holding a beer bottle and a glass of beer, speaking into a microphone connected to a computer with a yellow alert on the screen.
Three men sitting and enjoying drinks on a couch in a cozy room with windows and a mirror.