MATCHDAY CHAMPIONS

Launch Matchday Champions in the UK with the Copa Messi campaign

A person wearing a black mask, ripped jeans, a white shirt, and a black jacket, holding a transparent umbrella on a city street at dusk.

Objective

Support Matchday Champions on the launch of their Copa Messi campaign in the UK

ACTION

We secured x2 of the highest profile UK football content creators, collaborating with Miniminter of The Sidemen and SV2

Working exclusively across their large YT channels, we created and delivered authentic and impactful integrated videos to land key MC messaging

Took Matchday straight to the No.1 downloaded app in the UK charts

3,300,000+

VIDEO VIEWS

VIEW LIVE CAMPAIGN
Two soccer players in blue jerseys, one with Argentina's national team uniform, look at a smartphone together on a soccer field.
Close-up of a colorful underwater scene with pink and blue coral, and white starfish on a dark blue ocean background.
A man in an Argentina soccer jersey standing on a soccer field during daytime, with two people in the background near soccer balls and goalposts.