MATCHDAY CHAMPIONS

Launch Matchday Champions in the UK with the Copa Messi campaign

Objective

Support Matchday Champions on the launch of their Copa Messi campaign in the UK

ACTION

We secured x2 of the highest profile UK football content creators, collaborating with Miniminter of The Sidemen and SV2

Working exclusively across their large YT channels, we created and delivered authentic and impactful integrated videos to land key MC messaging

Took Matchday straight to the No.1 downloaded app in the UK charts

3,300,000+

VIDEO VIEWS