PLAY ON PITCH

We’re proud to partner with McDonald's Fun Football.

McDonald’s has been associated with the Home Nations FAs for 19 years and is the longest standing grassroots partner. The programme has taken many forms from helping coaches to providing clubs with kit and is now focused on participation.

The McDonald's logo featuring a yellow 'M' on a black background.

Celebrating their Play on Pitch kids football initiative at Wembley Stadium, McDonald’s wanted to secure a high profile female footballer to join in on the day and mark the occasion.

Distribute video content across social media to drive awareness.

Objective

ACTION

An appearance from former Liverpool & England star Fara Williams.

5,000+

SOCIAL REACH

1,000+ 

SOCIAL ENGAGEMENT

Interior of an empty football stadium with red seats and a large logo overlay that includes a yellow smiley face with a wide smile, surrounded by colorful rings. The overlay reads 'FUN FOOTBALL' with 'Est. 2002'.
Group of seven people standing on a football field inside a stadium, celebrating the milestone of 5 million hours of McDonald's Fun Football, with some holding yellow soccer balls, all wearing black jackets or sportswear, and a large green sign in front reading 'Celebrating 5,000,000 hours of McDonald's Fun Football'.
A woman in a black jacket holding a yellow soccer ball on a soccer field inside a large stadium with red seating.
Children in green vests practicing soccer on a field, supervised by a woman.
Children and adults on a rugby field at a stadium, with children lined up in colored vests and adults holding rugby balls, and some individuals taking photos, inside a large, empty stadium with red seating.