RED CARPET FITS

Covering the Red Carpet at the 50th Anniversary of the PFA Awards with Footballer Fits.

Logo of the Professional Footballers' Association featuring a stylized football and text

Objective

Mark the 50th year of the PFA awards by connecting the event with new audiences across social.

ACTION

We collaborated with Footballers Fits to celebrate the most stylish players on the red carpet.

Bespoke content was distributed via IG & TikTok using stills and videos.

602,000+

ENGAGEMENTS

6,000,000+ 

VIDEO VIEWS

VIEW LIVE CAMPAIGN
A young man wearing a black suit, white shirt, and black tie at an awards event.
Close-up of a person's left arm wearing a gold watch, dressed in a black suit jacket, with a red background and some blurred objects on the right.
Two men dressed in black tuxedos with bow ties, standing outside near a black vehicle, with greenery and buildings in the background, preparing for a formal event.
Young man in a suit and tie being interviewed or recorded in front of a colorful background with logo or artwork.
A man in a black suit and hat being interviewed by a person holding a video camera with a yellow microphone, outside a modern building with glass and metal elements.
A woman being interviewed by a BBC Sport journalist, wearing a black sheer blouse with floral embroidery and a beaded collar, with her hair tied back in a ponytail.
A young man in a black tuxedo with a bow tie, smiling and adjusting his watch, standing in front of a dark bus with star patterns.
Four men dressed in black tuxedos with bow ties standing on a red carpet at an event.
A man in a tuxedo is being interviewed by a person holding a BBC Sport microphone at a formal event with a red carpet. Other men in tuxedos are standing in the background.
A smiling man dressed in a tuxedo with a bow tie, standing indoors with a bright background.