HOMEGROWN

In support of SIZE?'s partnership with fashion brand Homegrown.

Black background with white line drawings of an artist's paint palette and a paintbrush.

Source a fashionable female footballer that will be playing in the World Cup to speak candidly about life as a player, ahead of the tournament.

Objective

We secured Spurs & Morocco striker Rosella Ayane and created content in partnership with and distributed via Footballer Fits digital & social channels. Rosella was the first solo female player to feature in their Unfiltered series.

ACTION

410,000+

25,000+   

SOCIAL REACH

SOCIAL ENGAGEMENT

Magazine cover featuring a woman with long dark hair wearing a floral patterned vest, standing against a light-colored wall with shadows, with bold text reading 'AYANE UNFILTERED' and smaller text about digital cover, size question, and publication details.
Rosella Ayane sitting on a vintage leather sofa, wearing a daisy-patterned sweater and black shirt, with a neutral expression against a plain gray wall, and an inset quote about football and fashion.
A woman sitting on an outdoor couch in a garden, wearing a black hoodie, white pants, and sneakers. The image has a quote from Rosella Ayane about her music preferences.
A young woman with long dark hair standing outdoors among green foliage and pink peonies, wearing a black t-shirt with a pink flower graphic.
A woman sitting on a beige armchair near a window with blinds, wearing a floral sweater and white pants, smiling and laughing.
A woman standing in a kitchen, wearing a black hoodie, white pants, and sneakers, smiling and leaning against a refrigerator.
A woman with long dark hair wearing a floral patterned matching jacket and pants, white T-shirt, and sneakers, sitting relaxed on a white outdoor sofa.
A woman sitting on a wooden chair with her legs crossed in a room with light-colored walls. She is wearing a brown vest with white and yellow daisy patterns, a black shirt, white wide-leg pants, and chunky sneakers. There is artwork on the wall on the right and a magazine rack on the left. The photo includes a quote by Rosella Ayane about judgment on young girls playing football.
A woman with long brown hair, dressed in a black t-shirt with a pink flower graphic, standing against a wall in bright lighting.