MORE THAN JUST A GAME

FOOTBALL DOESN’T REFLECT CULTURE,
IT IS CULTURE.

Football is the world’s biggest stage—a global language that cuts through noise and brings billions together. It’s an unrivalled cultural phenomenon where overlapping passions collide: music, fashion, gaming, cars, art and technology.

Dua Lipa smiling at Arsenal Emirates Stadium, with a large crowd and a field with a retracted circle on the pitch, during a football match.

THE TEAM

Marvin Sordell wearing a black cap with patches and text, a white hoodie underneath a black jacket with a shearling collar.

  • CO-FOUNDER & TALENT DIRECTOR

    Former professional player that had a career spanning the Premier League to League Two. Represented England U21 & Team GB at London 2012 Olympics. Writer, filmmaker, public speaker, entrepreneur, mental health ambassador.

    Connect with Marvin on Linkedin

Rich Kitto with curly brown hair, a beard, and light skin, wearing a black shirt with the word 'REPRESENT' on it, smiling slightly against a blue-gray background.

  • CO-FOUNDER &
    PARTNERSHIPS DIRECTOR

    Multiple award-winning branded content and influencer marketing specialist. Expert in commercial + creative strategy, project management, talent collabs and PR.

    Connect with Rich on Linkedin

AUTHENTICITY ABOVE ALL

Football fans aren’t stupid. They see through the all-white hexagon footballs, the keepie uppies with a product and the vague attempt for brands to be culturally relevant.

Authenticity, achieved through a critical understanding of football, underpins everything we do at SWOOP. These deep rooted insights influence, inform and elevate our creative work - spanning industries, countries, talent and cultures.

VIEW OUR WORK
Liverpool and England football player Joe Gomez sitting in a stadium with red seats, wearing a light green Adidas shirt.
CONTACT US

OUR UNIQUE APPROACH

We intentionally don’t represent any players or influencers, allowing us to be totally uninhibited when providing our clients with the very best recommendations. We take a bespoke nine-step approach to selecting our talent, considering so much more than their current popularity & status.

Venn diagram showing Swoop at the center, with overlapping circles labeled 'Brands' on the left and 'Players / Creators, Fans / Culture' on the right.
Group of children in black sports jerseys with EA Sports logo posing with David Beckham, Zinedine Zidane and other adult men, inside an indoor soccer facility with a green artificial turf field and precision soccer goals in the background.

AWARD WINNING PRODUCTION

SWOOP’s multi award-winning sister agency, Oneighty Productions, oversee all our creative concepts, production and delivery. They’ve collaborated with the likes of Arsenal FC, McDonald’s, Adidas, England, EA Sports, Chelsea FC & Warner Music to translate brand identities, messages & tone into film.

FIND OUT MORE